How Serena Williams Built Her $290 Million Net Worth Beyond Tennis

 

From Tennis Earnings to $290 Million Net Worth

My tennis career brought me amazing financial rewards that built the foundation of my business empire. With nearly $95 million in prize money alone, I’ve earned more than double what any other female tennis player has made in history. This money is just one part of my $290 million net worth.

Breaking down her $95 million tennis prize money

The road to becoming tennis’s highest-earning female athlete took almost three decades of competition. My earnings peaked in 2013 when I made $12 million in one season, which beat the old record of $7.7 million. The US Open proved especially rewarding and brought in about $21 million—roughly 23% of my total prize earnings.

How endorsements multiplied her on-court earnings

My endorsement deals took my tennis earnings to new heights. My off-court revenue grew way beyond what I made playing tennis. By 2022, I had earned an estimated $270 million off the court, and Forbes listed me as the 90th richest self-made woman in America.

Puma kicked off my brand partnerships in 1998 with a $12 million deal. Nike came next in 2004 with a game-changing $40 million contract, which later grew to $55 million. My partnerships now include Lincoln, Gatorade, Wilson, Beats by Dre, and Audemars Piguet. These deals bring in $15-20 million each year. My off-court earnings ranked 10th globally in 2022, ahead of sports stars like Lionel Messi and Cristiano Ronaldo.

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